Reap Rewards
Interaction Design
Problem Statement
Rewards are incentives offered by a company to maintain a customers loyalty to that company or one of their
services.A lot of companies offer various kinds of rewards and benefits,especially banks and store with
loyalty programs.Customers either don't know they have these benefits,forget they have these benefits or are
unable to optimally use these benefits to their advantage. The purpose of this app is to solve this problem
and help users optimize their benefits to save money as they shop
App Overview
Reap provides users a way to determine which mode of payment is best for a particular point of sale.
Additionally Reap also provides a personalized curated shopping list that helps you save the most amount of
money.
Reap also helps a user to keep track of all their rewards and benefits on credit cards and loyalty programs.
Based on purchase history and location Reap gives user recommendation to save money using rewards.These type
of advertisements are the main
source of income for reap
Key Features
Shopping List
Reap allows users to curate a special shopping list that helps them optimize their savings with rewards. It does this by suggesting the user the best place to purchase the product.
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Research Process
User Interview
I kicked off the project by deciding a problem space for our interaction design application.I have a
keen interest in finance and business, so I decided to tackle a problem in that space
I decided to explore personal finance management i particular.To understand people's frustration
relating to personal finance management I conducted unstructured interviews with people of
different backgrounds and income status ranging from from young people early in their career with
limited financial resources to older people who had higher incomes and multiple sources of incomes.
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I was never able to take advantage of the rewards I have. It's like I never know when to use what card....
On thoroughly analysing the interviews I understood that people struggle with rewards tracking and I
need to make it easier for people to use their rewards. Following that I curated personas to based on my
users pain points discovered in the interviews. These personas helped me gain a deeper understanding of
user preferences and behaviors.
Persona
Following that I curated personas to based on my users pain points discovered in the interviews. These
personas helped me gain a deeper understanding of user preferences and behaviors.
Competitor Analysis
User Flow & Site Maps
Visual Design
Paper Sketches
Style Guide
