Rewards are incentives offered by a company to
maintain a customers loyalty to that company or one of their services.A lot of companies offer
various kinds of rewards and benefits,especially banks and store with loyalty programs.Customers
either don't know they have these benefits,forget they have these benefits or are unable to
optimally use these benefits to their advantage. The purpose of this app is to solve this
problem and help users optimize their benefits to save money as they shop
My Role
As per the course focus ,for this project, I
individually explored all the phases of the design process.Staring from ideation and research to
high fidelity prototype and final product presentation
App Overview Reap provides users a way to determine which mode
of payment is best for a particular point of sale. Additionally Reap also provides
Shopping List Reap allows users
to curate a special shopping list that helps them optimize their savings with rewards. It does
this by suggesting the user the best place to purchase the product.
Shopping List Reap allows users
to curate a special shopping list that helps them optimize their savings with rewards. It does
this by suggesting the user the best place to purchase the product.
Shopping List Reap allows users
to curate a special shopping list that helps them optimize their savings with rewards. It does
this by suggesting the user the best place to purchase the product.
DESIGN PROCESS The design process involved
analyzing competitors, conducting user interviews, creating user flows, establishing information
architecture, paper prototyping, developing low-fidelity designs, crafting high-fidelity designs,
conducting heuristic testing, and finalizing the design along with a style
guide.
Framing the Problem I started by deciding a problem space
for my project. My interest in finances led to choose personal finance as my problem space.The next step
was to discover what problems people face while budgeting and explore the pain points. I
interviewed people with multiple levels of income from young people early in their
career with limited financial resources to older people who had higher incomes and multiple sources of
incomes.
"Rewards are confusing and I have so many"
"I was never able to take advantage of the rewards I have.
It's like I never know when to use what card"
On thoroughly
analysing the interviews I understood that people struggle with rewards tracking and I need to make
it easier for people to use their rewards. Following that I curated personas to
based on my users pain points discovered in the interviews. These personas helped
me gain a deeper understanding of user preferences and behaviors.
Exploring Solutions the
Problem Once I had a good idea of what the problem I was trying to solve
was and who my target audience was, I started storyboarding when and where would my user use an app
for reward optimization. Additionally, I also sketched out a few ideas on paper on how I envisioned
the app would look like
With all sketching variations I formalized the user flow and
build a user flow diagram as well as a information architecture diagram
With all sketching variations I
formalized the user flow and build a user flow diagram as well as a
Want to work together?
If you like what you see and want to work together, get in touch!
